A WIDE BOY HACK. USING WIDES TO MAKE YOUR FILM LOOK BIG

One of the fundamental differences between TV and Cinema is cinema uses big wide shots.Think of Coronation Street with everything shot in The Rovers versus Gladiator, where Ridley Scott says 'Lets build Rome in 3D'. The dilemna for brands is that whereas most of their work shows on small screens of one sort or another, audiences still love wides, associating them with Scale, Stature and Glamour. And be under no illusions, most brands still need that. It's a dilemna compounded when directors (or more accurately their producers) look at your miniscule budget and automatically rule out wides. Of course, they'll never say that, telling you instead that the lack of wides in the treatment was a

Making Londis resonate for everyone

In 2016, Failte Ireland set out to create a tourism brand for Ireland's eastern seaboard that could equal the success of the western seaboard's Wild Atlantic Way. From early on, however, there were obvious challenges. Where the Wild Atlantic Way was intuitively easy for consumers to get,  a driving route that closely hugs Ireland's spectacular Atlantic.In 2016, Failte Ireland set out to create a tourism brand for Ireland's eastern seaboard that could equal the success of the western seaboard's Wild Atlantic Way. From early on, however, there were obvious challenges. Where the Wild Atlantic Way was intuitively easy for consumers to get,  a driving route that closely hugs Ireland's spectacular Atlantic.

Ireland's Ancient East

In 2016, Failte Ireland set out to create a tourism brand for Ireland's eastern seaboard that could equal the success of the western seaboard's Wild Atlantic Way. From early on, however, there were obvious challenges. Where the Wild Atlantic Way was intuitively easy for consumers to get,  a driving route that closely hugs Ireland's spectacular Atlantic.In 2016, Failte Ireland set out to create a tourism brand for Ireland's eastern seaboard that could equal the success of the western seaboard's Wild Atlantic Way. From early on, however, there were obvious challenges. Where the Wild Atlantic Way was intuitively easy for consumers to get,  a driving route that closely hugs Ireland's spectacular Atlantic.

Creating Lyons Talk Into Tea World

Creating a brand world for an FMCG is challenging, at Rothco, Rob Murray and I created one of Ireland's most enduring. Find out more here.