I'm Jude Healy, and I've never liked boxes.
Maybe it comes from being a business graduate who speaks a few languages. Or an inner city Dubliner whose first job was Paris fashion.
Whatever, it got me into some legendary London creative shops, then onto the boards of 2 iconic Dublin agencies.
Along the way, I haven't just served in agencies, I've had a financial interest. So I've bet mortgage payments on business visions.
I've made my way through famous work, referenced in parliament, parodied in national media, had 2 campaigns featured in some journalist's list of her most annoying ads of the decade. A proud day: they were both huge AdFx winners.
My thing? I love strategy and KPIs. Where I differ is I believe to achieve them you have to take the strategy and push it to extremes.
Of attitude, or beauty, of comedy, of something. Because, as Cambridge Analytica showed, Silicon Valleys algorithms punish vanilla.
So that's my promise. To take strategies and creatively dare greatly with them.
I’ve done it for Unilever, AIB, Liberty, Londis and Failte. And now I'm doing it freelance.
Lyons Talk Into Tea
DARING GREATLY to create a Global Brand Idea
for Unilever
Unilever just wanted Lyons to be associated with talk. We said why not go big and own Talk outright. The result went on to become creative lead for a quarter of Unilver tea brands globally from Australia to Chile. See more here.
AIB BACKING BRAVE
HOW BEING BRAVE
BECAME A TEMPLATE FOR ALL AIB WORK
Small businesses didn't trust AIB , and many said Social Media would savage Backing Brave. But from pre-testing, the target loved it. It became the template for all AIB work. From Backing Belief for Mortgages to Backing Doing for Loans. See more here>
FAILTE IRELAND
BINNING convention
FOR A NEW TOURIST BRAND
Tourism is the quintessential disrupted industry, brands now are built online. In 2016, I Creative directed as we built Ireland's Ancient East's online presence. Meave Heslin and Sheena Cattigan were the team. This multi-awarded film one of the results. See more here>
LONDIS
USING BIG DATA
TO CREATE A BRAND IDEA
Is big data the enemy of ideas? Here it led to the only Irish TV work shortlisted in the International category in this year's Sharks. A lesson for Luddites maybe. See more here.
hibernian AVIVA
migrating a brand. redefining a nation.
Hibernian needed to become Aviva without throwing away its century-to-build brand equity. But we also wanted to inform and maybe even form the national Zeitgeist. So we unashamedly co-opted 100 years of Irish history. See more here.
BRYLCREEM
CREATING A STUDENT CULT
WITH HOLLYWOOD LEGENDS AaRDMAN
Created during my years in London, Wallace&Gromit creators Aardman took 15 animators off a Hollywood feature to execute. Trevor Beatty lauded its 'quintessential Britishness', and it became a UK student cult. See more here.
O2 TURTLES
HOW TO WIN AT MOBILE RETAIL.
DON’T SHOW PHONES.
Playful. Illogical. And O2 to its core. This retail campaign gave a finger to those who believe retail campaigns need to shout. It sold a ton of phone packages, made O2 piles of money, and was a huge AdFx winner. See more here.